X-Rite publicizes Pantone color of the year

X-Rite publicizes Pantone color of the year

2022 Pantone Color Announcement

 PANTONE173938 Very Peri

 A new Pantone color with a bold presence that stimulates individual ingenuity and creativity.

XRite Inc., a global leader in color science and technology, and its subsidiary Pantone LLC announced the 2020 Basic Color. The decision was disclosed in a two-day seminar. The event was perfect for color specifies, quality control professionals, inspection technicians, and anyone in the manufacturing industry who evaluates or approves colors.

On Thursday, December 16th, the company announced Pantone 173938 Very Peri as the official spectral color value for the Color of the Year 2022. It is now available in Pantone’s cloud-based digital color standard ecosystem, Pantone LIVE. Brands can use the color to design textiles, paints, coatings, and plastics.

PANTONE 173938 Very Peri helps embrace this landscape of changing possibilities and opens up new visions when rewriting life. PANTONE 173938 Berry Peri is new gratitude for some of Blue’s qualities, complemented by a fresh perspective that resonates today and illuminates the future with unique light.

The time is changing, so the choices should; this concept is integrated into PANTONE 173938 Berry Peri, which symbolizes the current global zeitgeist and the changes we are experiencing. Digital design helps to expand the boundaries of reality and opens the dynamic virtual world of possibilities. With game trends, the growing popularity of the Metaverse, and the growth of the arts community in the digital space, PANTONE 173938 Very Peri is perfect. It is a blend of how the color trends of the digital world are inspired by modern living and their emergence in the physical world.

Laurie Pressman, VC, Pantone Color Institute, said: “PANTONE 173938 Berry Peri is a futuristic, dynamic periwinkle blue, exhilarating by applying it to a variety of materials, surfaces, and textures, from shimmering metallic, shiny sparkle, high-tech materials to handmade looks. There is a purple-red undertone, and the natural, unmistakable look is fibrous. “

Offerings from X-Rite

X-Rite offers Pantone connect, which acts as a holistic tool for the suppliers. They can immediately start the paint formulation and quality control process to improve production efficiency and savings. To streamline the design workflow, Pantone Connect provides designers with comprehensive tools for creating mood boards and digital palettes with the ability to collaborate with global teams, customers, and partners throughout the design process.

 Supplier partners and manufacturers can use the Pantone LIVE Production and Pantone Fashion, Home + Interiors systems to access all color and spectral data available for the production of textiles, plastic coating, and moreover the Pantone matching system for coatings and plastics.

Brands and suppliers can also use X-Rite’s color and appearance technology and Pantora desktop applications to reproduce the colors of virtual material samples of paints, plastics, metals, fabrics, and meshes. The app also provides material supplies to combine pattern attributes to build an extensive digital library of different colors and textures that designers can share and use in 3D workflows.

Digital Material Twin and Virtual Prototyping

X-Rite Color and Appearance Technology allow brands and suppliers to accurately duplicate the colors of virtual material samples of paints, plastics, metals, fabrics, and meshes. The PANTORA desktop application on the X-Rite Ci7000 series, MAT12, or MetaVue VS3200 spectrophotometer allows companies to measure physical samples and convert them into digital material twins that designers can use to render virtual product prototypes. PANTORA also enables material suppliers to combine pattern attributes to create large digital libraries of different colors and textures that designers can share and use in 3D workflows.

 “PANTORA eliminates the need for physical prototypes by visualizing how a digital color looks and interacts in 3D prototypes. Designers, manufacturers, and suppliers can visualize PANTONE 173938 Very Peri in real-time with any sample from around the world. It can be accessed without any limitation on location or time zone. It allows companies to innovate and accelerate the design-to-manufacturing process, “Roth continues.

About this year’s Pantone color

The selection process of Pantone Color of the Year requires careful consideration and trend analysis. To make a choice, Pantone Color Experts at the Pantone Color Institute comb the world each year, searching for the effects of new colors. These include the entertainment industry, movies in production, travel art collections and contemporary artists, fashion, all areas of design, popular travel destinations, unique lifestyles, playstyles, socio-economic conditions, and more. Impacts can come from new colour-influencing technologies, materials, textures, effects, related social media platforms, and even upcoming sporting events gaining worldwide attention. Pantone’s Color has influenced purchasing decisions in various industries, and product development, including fashion, home textiles, industrial design, product packaging, and graphic design, for 23 years.


 Pantone Color Institute is Pantone’s business unit, highlighting the best runway colors of the season, choosing Pantone Color of the Year, predicting global color trends, visual products, and brands. Advise companies about the color of their identity. The Pantone Color Institute works with international brands to effectively leverage the power of color, psychology, and emotions in their design strategies through seasonal trend predictions, color psychology, and color advice.

About X-Rite

Laid in 1958, X-Rite Incorporated is a world leader in color and appearance science and technology. It employs over 800 people in 11 countries, with headquarters in Grand Rapids, Michigan. X-Rite offers a wide range of solutions used by manufacturers, retailers, printers, photographers, and graphic design companies to ensure accurate color and appearance control and transmission throughout the process. X-Rite’s products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paint, plastic, textile, and medical industries.

About Pantone

 Pantone provides a universal color language that allows color to make essential decisions in all phases of a brand and manufacturer’s workflow. Over 10 million designers and producers worldwide use Pantone’s products and services to define, convey and control colors from inspiration to implementation and use advanced X-Rite technology for graphics and fashion. , Ensures color consistency across multiple Achieve materials and surfaces in product design. The Pantone standard provides digital and physical color specifications and workflow tools. Pantone Color Institute offers bespoke color standards, brand identity, product color advice, and trend predictions such as Pantone Color of the Year, Fashion Runway Color Trend Reports, and Color Psychology. 

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